Chanel - Mademoiselle Privé Bouton Collection

The "Mademoiselle Privé" watch collection opens the door to Gabrielle Chanel's intimate world and displays the symbols and objects dearest to her. In the hands of the finest craftsmen - enamellers, engravers, stone-setters - this collection adds another chapter to Chanel's creative saga, expressing the high skill and know-how of the Métiers d'Art employed in Haute Horlogerie and Fine Jewellery. In 2020, the Creative Studio of Chanel Watchmaking thus presents the Mademoiselle Privé Bouton collection, which pays tribute to a fundamental element of Gabrielle Chanel's stylistic universe: the button. Inspired by military clothing and sailors' uniforms, Gabrielle Chanel pays particular attention to buttons, which represent an immense variety of decorations. Much more than a simple clasp, the button fixes her suits with preciousness and becomes a hallmark of Chanel's allure. Highlighted by a leather trim with golden highlights, the black tweed bracelet of the Mademoiselle Privé Bouton watch folds down and fastens on the wrist with a button under which a small diamond-embellished dial sits. The button itself is then embellished with a pearl, a sculpted gold lion, a diamond camellia, a Byzantine motif or even Gabrielle Chanel's profile in agate. All these elements illustrate the richness of the Maison's symbols and encapsulate its exceptional savoir-faire. The collection is composed of seven watches, two of which are exclusive Haute Joaillerie creations.