After the experience of the temporary boutique in Porto Cervo last year, Chopard has just opened a new store in the main tourist centre of the Costa Smeralda. The interiors reflect the stylistic codes of the Maison's other single-brand stores, with clean, refined lines, light-coloured woods and display cases inside which the Swiss brand's watch and jewellery collections can be admired up close, together with unique pieces that are part of the Red Carpet Collection, created for the Cannes Film Festival. The décor is in keeping with the characteristics of the place: masonry walls, granite and typical Sardinian fabrics in shades of the sea, from turquoise to emerald green. The celebrations for the opening of the boutique, which covers an area of 80 square metres and has four shop windows, were held at the Ritual, an "enchanted" castle in Baja Sardinia carved into the rock, one of the most fascinating locations on the Costa Smeralda.
