Swatch X You is the name of the new customised series that allows fans of the brand to step into the shoes of the designer for once. Consumers can create their own exclusive Swatch in five easy steps, either online at shop.swatch.co.uk or at the point of sale. First you select the case size, choosing either a Gent or New Gent model, and then move on to the choice of dial. Next, you choose both sections of the silicone strap at 6 and 12 o'clock; from compact mint green to bright red stripes, there is something for everyone. Each unique piece then ends with a loop. An extra pin or loop can be added. With the different images depicting birthday cakes, flying hearts or wedding rings, Swatch X You is a truly original gift idea. By using the hashtag #swatchXme on social media, aspiring designers can then launch their creations worldwide. Recommended retail price from 55 euros.
