The British star is the ambassador of Breitling for Bentley on all continents and the star of its new advertising campaign, with a powerful visual presence that aptly interprets the unmistakable world of Breitling for Bentley. Since its public launch in 2003, the Breitling for Bentley chronograph collection has dressed fine movements with exquisitely British elegance. The result: The essence of Britain. Made in Switzerland by Breitling. To embody this inimitable synthesis of elegance and luxury, of class and originality, nothing and no one better than David Beckham, the world icon who has become the symbol "par excellence" of British style. In the new advertisement, set in the California desert by Anthony Mandler, the star appears in a dark, strong and original image that perfectly reflects the spirit of Breitling for Bentley. "My aim was to make Beckham a hero: a strong, virile character," explains the famous American photographer. I wanted to take what is strongest in Breitling's communication and combine it with what is strongest in David's image and personality." Planned for a long-term collaboration, the association between Breitling for Bentley and David Beckham is based on a well-established complicity. "I was one of the first people to buy a Breitling for Bentley chronograph," explains the spice boy. I like this fusion of an ultra-efficient engine, the result of Swiss technical excellence, and a bold design. I have always been a great admirer of Breitling and its history."
