Elena Curtoni new friend of the Seiko brand

Elena Curtoni, Seiko's new friend of the brand, is at her best in the super giant, downhill and combined disciplines. In line with her passion for the mountains, Elena has chosen to wear the Seiko Prospex Alpinist, the perfect wrist companion for life in the open air. The athlete alternates at certain times with a Seiko Presage model to complete elegant outfits. Elena, an athlete who is ranked 6th in the 2020 World Downhill ranking, has already demonstrated her talent and potential on many occasions, achieving one victory and three podiums in the Alpine Skiing World Cup. The sportswoman is nurtured by a series of personal values that she upholds both in her private life and in her competitive sporting activities, such as her love of nature, her social commitment and her passion for painting, which accompanies her constantly. Thanks to her sensitivity, Elena Curtoni knows how to appreciate the passing of time and how to constantly enhance it through her commitment on various fronts. 'In our sport, time is the adversary to beat, I personally work hard to constantly improve my results hundredth by hundredth of a second. Time, however, is also what allows us to enjoy life and the beauty around us. I am honoured to be part of a community, like Seiko's, where the common denominator is passion, for beauty, for performance, for excellence,' Elena Curtoni comments. "The figure of Elena, so firmly anchored in her values and talent, will be extremely important for us in conveying the Seiko value universe also to a female audience, which is increasingly attentive to and involved in watchmaking. Prospex and Presage are our flagship lines, much loved by our enthusiasts," adds Roberto Sforzini, Director of Seiko Italia.

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