Festina Italia closed 2011 on an upward trend, achieving a 14% more than in 2010. We publish the brand's official press release below.
"The Italian subsidiary of the Festina Group announces its results for the year just ended, which closed with a total turnover increase of 14% compared to the end of 2010.
The 2011 figure confirms the effectiveness of a new strategy undertaken by the company since July 2010, which saw, first of all, a change in management in the key roles of Commercial Management (Ignazio De Lucia) and Marketing & Communication Management (Luca Moro) and a consequent renewal of the actions developed in the territory.
On the commercial front, an important activity of improvement and selection of distribution was carried out, which led to the closure of 500 sales outlets that were not in line with the company's needs and expectations, and the activation of 600 new shops with better quality and solvency requirements. To date, Festina Italia operates through a network of 2,500 dealers. The selection of distribution generated an initial positive result in 2010 (+8% vs 2009), which was subsequently confirmed by the successes of 2011.
The increase in 2011 compared to 2009 was 23% overall, which is even more impressive considering the economic downturn of the last three years.
"2011 was the year of quality for Festina Italia, a key word that inspired all new strategies and subsequent activities. I believe that the choices made over the past year and a half have laid the foundations to guarantee our dealers, the sales network and our employees greater serenity in facing the difficulties of the market,' says Ignazio De Lucia.
In support of and in synergy with the commercial activity, on the communication front, efforts were directed towards the development of targeted and impactful campaigns aimed at increasing the visibility of the watch brands that the company produces and distributes: Festina, Candino, Calypso, Lotus, Jaguar.
