Festina announces its new brand ambassador: Gerard Butler, Scottish-born actor and film producer. He is the protagonist of "Time to live", the new communication campaign that will be launched by the brand globally on the occasion of Baselworld 2016: Butler is portrayed, over the course of 24 hours, in some work engagements, in sports, in his free time and also in moments of private life. "Taking part in the Festina campaign was an engaging and rewarding experience," he says. "This opportunity also allowed me to get closer to the world of watchmaking, which is one of my great passions". Miguel Rodríguez, President of the Festina Group, adds: "It is a great honour for us to have involved Gerard Butler in this campaign. His profile is perfectly aligned with the positive and passion-filled values of our brand. Working alongside him turned out to be easy, in addition to being a good actor he is also a very pleasant person". Shot by photographer Sinisha Nisevic, the campaign was shot in Los Angeles in different locations over two days. In some frames Butler shares the scene with Denny Mendez, Italian actress and Miss Italy in 1996.
