Strong attendance and enthusiasm for the products of the American brand, which exhibited for the first time this year at Bread and Butter, the meeting point for buyers, sellers and the press in the contemporary clothing sector, held in Berlin from 6 to 8 July. The stand, which occupied a considerable part within the 'Denim Base' area, welcomed guests in the full mood of the Fossil lifestyle: young, fresh, positive. Large wooden crates were used to display watches, jewellery, leather goods, clothing, eyewear and shoes. There was no lack of objects from the past in the room, creating a perfect setting in the brand's unmistakable vintage style. In the reception area, all visitors had fun creating their own personalised Tin Box: the unique and original packaging was available in white tin for a personal and unique interpretation, which was possible thanks to a series of stamps with shapes dedicated to the original Fossil graphics.
