The Frédérique Constant 'Privé' event was held on 22 September at the Cielo 1914 boutique showroom in Milan. The brand's founder, Peter Stas, illustrated to the audience present the work methodology employed in the Plan-les-Ouates manufacture in Geneva, and the brand's values, which are devoted to the highest quality, in terms of precision and finish, at an inviting price.
The evening was an opportunity to present the Manufacture collection, comprising models with calibres made in-house, with a special focus on the Perpetual Calendar, the brand's first manufacture movement with a perpetual calendar. This model, on sale from €8,290 in the steel version, espouses the philosophy of accessible luxury pursued by the House, positioning its products in the upper echelons of watchmaking, while remaining within the framework of a winning price/quality ratio.
Many guests were present, including customers of the brand and the press, as well as 30 readers of L'Orologio, who responded to our invitation in the magazine, on the blog and on Facebook. They all had the opportunity to interview Peter Stas in person and to try on the watches presented directly on their wrists.
