G-Shock and In4mation launch a new Collaboration Model, the seventh in a partnership spanning several years. The protagonist is the case of the new GAX100, which is dressed in a completely new design that fuses G-Shock's iconic strength and technology with the allure of colourful Hawaii, the base of the In4mation boardsport brand, whose logo appears on the straps. The "Milestones Timepiece", or GAX100X-4A, therefore chooses a bright orange as its dominant hue, interrupted only by turquoise details, celebrating the island's landscapes, evoking the sea and nature. Among the functions offered, designed for surfing and water sports, are a tide and moon phase graph, resistance up to 200 metres and LED backlighting of the analogue-digital display. It will be available from August at the G-Shock Corso Como flagship shop and in selected G-Shock network shops, priced at 149 euros.
