Hublot opens a second boutique in Abu Dhabi, in the luxurious Marina Mall. The inauguration took place during the weekend of the Abu Dhabi Formula 1™ Etihad Airw ays Grand Prix (the brand is in fact the Official Watch of Formula 1™). The ribbon-cutting ceremony for the boutique was held in the presence of Jean-Claude Biver, President of Hublot, and the Seddiqi family, the brand's long-standing partner and friend in the Middle East, in the early evening on Saturday, just before the last practice sessions of the Grand Prix.
Located in the luxurious Marina Mall (the first boutique is located on Khalidiya Street and is currently under renovation), this 50-square-metre boutique-lounge has been furnished according to the brand's cherished 'Art of Fusion' concept, a harmonious combination of different materials such as bronze, natural suede and ebony to create a warm and cosy ambience. The elegant leather slab floor, handmade by a craftsman, which has become a hallmark of the Hublot boutiques, is particularly striking. The display is completed by a video wall that allows visitors an immediate immersion in the brand's universe, with films on events, the latest novelties and testimonials.
