Hublot is the official timekeeper of the Premier League from the 2020/2021 season. Hublot's enduring presence in the world of football makes the brand a perfect partner for the Premier League, which attracts the world's top players and managers, as well as being followed by fans and enthusiasts around the world. Matches featuring the 20 teams reach 880 million screens in 188 of the 193 countries recognised by the United Nations. According to research company Nielsen Sports, the Premier League boasts a total global audience of 3.2 billion people, a figure that makes it the most watched football league in the world. Hublot was the first luxury brand to invest in football by partnering with the Swiss national team in 2006; today the company boasts one of the largest portfolios in the sporting landscape. Hublot's partnerships include international, European, national, women's and club competitions, as well as top players and coaches. Included are top competitions, clubs and personalities such as the FIFA World Cup, the UEFA European Championships (men's and women's), the UEFA Champions League (men's and women's) and the Europa League, as well as clubs such as Chelsea FC, Juventus, Benfica, Ajax and living legends such as Pelé, Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan. "We are extremely happy and proud to become the official timekeeper brand of the Premier League. This is a historic achievement for Hublot. Since 2006, we have demonstrated the enormous passion that binds us to the world of football and the value we bring to every challenge, club and talent we partner with. We can't wait to get to work to make this partnership a reality on and off the pitch. Hublot Loves Football and our partnership with the Premier League is tangible proof of that," said Ricardo Guadalupe, CEO of Hublot.