Inspired by the design of the 1990s, the timepieces of the I AM THE WATCH collection are aimed at the younger generation: the watches feature interchangeable elements, allowing the 100% to customise its look. Via the online configurator (https://iamthewatch.it/configuratore/) I AM THE WATCH allows you to create the watch according to your personality and imagination. The brand offers two types of cases, size M (37 x 40 mm) and size L (41 x 44 mm), in polycarbonate with a metal effect or transparent with a steel back and coloured glass. Each case can be combined with a 'bumper', a coloured silicone bezel. Each composition is completed through the choice of the strap, which can be selected from a wide collection ranging from denim to camouflage, to the bright fluorescent colours of the silicone, to more sober colours such as black, blue and grey. There is no shortage of silver metallised leather and pink or gold glittered silicone for a glamorous effect, or leather coupled with silicone to enrich the colour combinations. Each strap is fitted with a steel pin buckle. The I AM THE WATCH timepieces employ a digital quartz movement with functions for hours, minutes and seconds, month and day of the week, electroluminescent light, alarm, hourly time signal (every hour) and chronograph.
