This year Omega inaugurated a new museum at "La Cité du Temps", the Swatch Group and Omega campus in Biel, Switzerland. Omega's new museum, housed in a beautiful light-flooded building by the award-winning architect Shigeru Ban, is a place worthy of a brand full of extraordinary stories to share. The Omega Museum in Bienne was the first museum to be dedicated to a single Swiss watchmaker and has long been a witness to Omega's history. However, given the brand's deep roots and long tradition, a new museum was needed. Before proceeding, visitors take a journey back in time. Omega's "History of Time" is an immersive 360° video that tells the story of mankind's quest for precision, from the first watches to the most modern movements. In addition, in the new Museum visitors can unleash the Olympic athlete in them on a 9-metre athletics track equipped with authentic official timekeeping technology, including the famous starting blocks and the red electronic starter. The budding track stars will also receive a print of their photo finish, captured by Omega's Scan 'o' vision MYRIA, capable of recording up to 10,000 digital images per second. For over 100 years, Omega has been committed to producing ladies' watches that are beautiful on the outside and technologically exceptional on the inside. The museum's new "Her Time" exhibition admirably tells this story, tracing the evolution of Omega's women's watches from the first Lépine pendants and the iconic Ladymatic, through the "jewel-watches à secret" to today's creations. In a special section of the museum, visitors are encouraged to send their imaginations into orbit. With a lunar surface underfoot and a Lunar Rover parked nearby, guests can explore Omega's fascinating history in space through videos, photos, NASA technology and the many historical versions of the "Moonwatch". Qualified for flight by NASA in 1965, the Speedmaster became the first watch worn on the lunar surface. An Omega has also been 007's faithful companion on all his dangerous missions, starting with 'GoldenEye' in 1995. As well as complementing his style, Bond's Omega has often helped him out of difficult situations. Of course, the life-saving functions are cinematic and certainly not standard! The watches on display, however, are truly fantastic. In the new Omega Museum, visitors can also take a journey inside a watch movement, without getting trapped in the gears. A walk inside the giant Speedmaster allows visitors to watch a magical animation that reveals the inner workings of the famous Co-Axial escapement. In addition to the permanent exhibits, the Omega Museum has reserved a special space to display the brand's latest innovations. To coincide with the opening of the new Museum, Omega has also created a dedicated Instagram account - @OMEGAMuseum - and the Extract from the Archives service has been completely updated and is now available online.
Opening Hours
- Tuesday to Friday: 11:00 - 18:00
- Saturday and Sunday: 10 a.m. - 5 p.m.
- Mondays closed
Address and contact details
- Cité du Temps SA
- Nicolas G. Hayek Strasse, 2 - 2502 Biel/Bienne - Switzerland
- +41 32 343 89 00
- contact@citedutemps.com
