Nomination, the Florentine brand specialising in steel and gold jewellery, strengthens its presence in China with the opening of a single-brand store in Shanghai, inside the luxury mall The Mixc. The new shop joins the one that has been active for some time in Haikou and marks a strategic progression in the Made in Italy brand's retail development in China. The company, in fact, has always relied on capillary distribution to meet the needs of an increasingly cosmopolitan clientele, while guaranteeing punctual and precise service at an international level. The Shanghai opening brings the number of Nomination boutiques worldwide to over a hundred, in addition to the 5,000 selected multi-brand stores worldwide. The concept of the new store is centred on the mix of white surfaces and glass cases, deliberately minimalist to enhance the character of the jewellery collections. Inside, all the brand's proposals are on display, with ample space reserved for the iconic Composable bracelet and the brand's emblematic concept signed by Giovanni Bianco: #ameunoate, the manifesto that promotes sharing, "because living is sharing and every Nomination bracelet is the beginning of an intense and surprising life of relationships".
