We return to the close link between Bell & Ross and motoring: at the 2010 Geneva Motor Show, the watchmaker created an original watch for the dashboard of the SR1, Peugeot's new concept car. A truly innovative proposal both because a wristwatch fits, by means of a special bracket, into the dashboard of a car, and from the point of view of the design and materials used. Easy to disengage, the timepiece can return to its owner's wrist in a short time. The Peugeot SR1 Concept Watch has a steel case, a leather strap (the same used for car seats) and a self-winding mechanical movement, ETA calibre 2897. For information: Bell & Ross, tel. +33 (0) 1 55 35 36 00.
