The Jaeger-LeCoultre boutique in Rome's Piazza di Spagna reopens in partnership with Hausmann & Co.
Jaeger-LeCoultre reopens its Roman boutique at number 92 Piazza di Spagna, together with its historical partner Hausmann & Co. This is a great opportunity to immerse oneself in the fascinating watchmaking universe and the great historical, creative and craftsmanship heritage of the Manufacture, in this new chapter of the precious link between the Maison, Hausmann & Co. and the Eternal City. This boutique reinforces an established partnership and completes the watchmaking axis linking Via del Babuino and Via dei Condotti.
While maintaining the same address as the previous boutique, the new space is characterised by references to the natural beauty of the Vallée de Joux, including organic materials, light and natural colours, inspired by trees, rocks and minerals.
The décor, created with a refined attention to the balance between straight lines and soft curves, evokes Art Deco, a design language very dear to the House of Le Sentier and which also gave rise to the celebrated Reverso. The result is a spacious, warm and welcoming environment that invites visitors to discover Jaeger-LeCoultre timepieces and explore the universe of the Grande Maison.
Jaeger-LeCoultre and Hausmann & Co.: the boutique in Piazza di Spagna
The boutique in Piazza di Spagna is the only one in Italy to host the Personalization Wall.
For lovers of customisation, it is worth noting that the boutique in Piazza di Spagna is the only one in our country where the Personalization Wall is present. An interactive Strap Bar invites you to experiment with the entire collection of Jaeger-LeCoultre straps and find the perfect match between case and strap, colours and stitching. In addition, customisation also concerns the series of engraved and lacquered Reverso casebacks. Owners of Reverso Monofaces could then decide to add an engraved, lacquered or enamel personal emblem.
The experience for Roman and international visitors to the Spanish Steps will have different but complementary nuances. The boutique, located in a strategic point joining Rome's main shopping streets, is a real trait d'union between local elegance and the city's tourist attraction.
Finally. exclusive events, invitation-only appointments and activities designed to create a local community will be organised, where the customer can experience direct contact with the Manufacture, with the uniqueness that has always characterised Hausmann & Co. Opening hours are from 11 a.m. to 7 p.m. daily.
