The unmissable appointment with Milanodoro

There is great fervour for the imminent opening of the second edition of Milanodoro, an event dedicated to jewellery and watchmaking that will be staged in Milan this weekend. The creator and promoter of the initiative, which L'Orologio is once again supporting this year as media partner, is Andrea Sangalli, President of the Associazione Orafa Lombarda: "Milanodoro is a project that I hold dear to my heart, in which the watchword is to team up together. The new edition is strongly aimed at the general public and therefore also at watchmaking enthusiasts. Who are invited to discover the novelties of the participating brands thanks to events, launches and vernissages organised in boutiques and shops in Milan, in a well-defined period: from 12 to 15 November". An ideal period for presenting the new collections to customers in view of Christmas. In addition to the numerous companies in the watchmaking sector, Baume & Mercier with its Riviera collection, Longines with its Spirit line, Tissot, and Sangalli dal 1900 itself, which will host a live presentation of the new generation of Zenith's Chronomaster Sport and Original, have also signed up. The detailed calendar of events can be viewed by clicking on this link. For further information: Associazione Orafa Lombarda, tel. +39 02 76395042; e-mail