Not just an e-commerce. A new concept of watchmaking goes side by side with the traditional one: it is called Pisa Circle and it is promoted by Pisa Orologeria, which today, eighty years after its birth, offers its international clientele the possibility of viewing online a wide selection of more than 2,000 products among more than 30 brands of fine watches, jewellery and accessories. Having identified a product of interest in the dedicated section of its website www.pisaorologeria.com, with a few simple clicks one can ask for more information and make an appointment by phone, virtually or in the boutique at the historic address in Via Verri, Milan.