The official opening of the first Locman shop in China is scheduled for 7 April. The setting for the new store will be the prestigious Cui Wei Tower mall in Beijing, in the capital's exclusive shopping district. The boutique, which will soon be followed by others in the main Chinese cities, has been designed to recreate the same elegance and relaxed atmosphere that characterise all the Locman shops already present in Italy and around the world, harmoniously blending Italian design with the best of the hi-tech materials typical of the universe of the House of the Island of Elba. The Beijing shop, created in collaboration with the international distribution company Beauty&Beauty, will thus become the point of reference for the many Locman enthusiasts in China, who will be able to get to know all the novelties, such as the Change collection, characterised by the revolutionary strap replacement system that allows the strap to be changed in a single gesture, and the new Montecristo Diver (shown in the photo), the diver's watch that has received so many awards in Italy and in all Locman's markets. The shop layout was designed to highlight the Italian manufacturer's other product categories, such as the leather goods range and hi-tech eyewear, with its innovative carbon fibre frames.
