Let's talk again about solidarity and charitable initiatives, which see a growing commitment on the part of many watch manufacturers. This time it is the Baume & Mercier taking part on 3 December (in via Montenapoleone 6/A in Milan) in the charity auction in favour of Ai.Bi., an association that for more than 20 years has been tackling the issue of the 'Abandonment' emergency, fighting to ensure that every child has the right to be a child and to have a family.
The event, christened "Il Bello che fa Bene" ("Beauty that does good"), is now in its sixth edition and this year too will involve the most representative Italian and international luxury companies, which will donate their most precious and exclusive articles for the occasion. Through a "silent auction" entrepreneurs, prominent personalities from the financial world and show business personalities will try to win the prestigious items, thus contributing to support Amici dei Bambini's projects. Exceptional godmother Federica Panicucci.
Baume & Mercier will auction off one of the models from the new iléa collection (pictured).
But 'Beauty that does good' does not end there. From 10 to 16 December from 10.30 a.m. to 7 p.m., it will be possible to shop in solidarity. At Via Montenapoleone 6/A, leading Italian and international luxury companies will offer their clothing, design and furnishing items at bargain prices.
In addition to Baume & Mercier, these are the participating companies: Alessi, Aprica, Artsana, B&B Italia, Bellavista, Bottega Veneta, Cassina, Corneliani, Danese, F.C. Internazionale, Ferragamo, Ferrarelle, Ferrari F.lli Lunelli, Flos, Gucci, I Pinco Pallino, YSL, Kartell, Kawasaki, Manudieci, Marinella, Marni, Missoni, Mattel, Poliform, Polo Ralph Lauren, Porro Industria Mobili, Pucci, RCS Mediagroup, Samsonite, Tod's, Zanotta.
