LVMH Watch Week, which ends today, traditionally opens the watchmaking year. Let's take a look at some of the most interesting novelties presented by the watch brands belonging to the French luxury giant.
Today marks the end of the 2026 edition of LVMH Watch Week, which this year took place in Italy, in Milan to be precise. Several haute horlogerie brands belong to the transalpine giant, namely Bulgari, Daniel Roth, Gérald Genta, Hublot, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith.
Among the novelties presented by Bulgari we report the secret Maglia Milanese Monete watch (price € 157,000), which revisits the 'Monete' theme introduced by the company in the mid-1960s. Adorned with an authentic ancient coin dated between 198 and 297 A.D. depicting the Emperor Caracalla, this timepiece bears witness to how antiquity continues to be an inexhaustible source of inspiration for the Maison. For the first time ever, Bulgari explores the traditional art of Milanese knitting through this watch. Animated by the in-house manual calibre Very small BVP100, the Bulgari Milanese Jersey Coins employs a rose gold case adorned with brilliant-cut diamonds, combined with a Milanese mesh bracelet made of the same precious metal.
Daniel Roth launches the Extra Plat Rose Gold Skeleton, a reinterpretation of one of the Maison's classics in a skeleton key. With its famous 38.6 x 35.5 mm pink gold double ellipse case, this watch uses the new DR002SR ultra-thin manual calibre (3.1 mm thick, 28,800 vib/h, 65-hour power reserve, solid gold bridges and plate) finely skeletonised, developed and assembled in Louis Vuitton's La Fabrique du Temps workshops. Price: CHF 85,000 (excluding tax).
Gérald Genta: a new one-time model
Hublot celebrates 20 years of the Big Bang Black Magic.
Gérald Genta launches a new solotempo, the Geneva Time Only, available in Brown and Graphite. The 38 mm coussin case is available in white gold (Graphite model) or pink gold (Brown model). It houses the automatic calibre GG-005P (28,800 vibrations per hour, 50-hour power reserve), based on the Zenith Elite. Both are priced at CHF 25,000 excluding tax.
Hublot returns to the origins of the Big Bang, the famous watch created in 2005 and which celebrated its 20th anniversary last year, with the new Big Bang Original Unico. Also turning 20 this year is the Big Bang Black Magic, with a black ceramic case. The new variant of the Big Bang Original Unico Black Magic obviously has a 43 mm black ceramic case (water-resistant to 10 atmospheres). The latter houses the in-house manufactory-made MHUBB1280 Unico calibre (28,800 vibrations per hour, 72-hour power reserve, column wheel, silicon escapement), mechanical automatic. Price: 22,300 euros.
LVMH Watch Week: the 2026 edition makes a stop in Milan
For the first time, LVMH Watch Week took place in Italy, from 19 to 21 January.
Louis Vuitton expands the Escale collection by introducing, among others, the new Escale Wolrdtime, a model launched in 2014 and now available for the first time with a 40 mm platinum case (price €240,000). The Grand Feu enamel dial sports the flags of the reference cities of the 24 world time zones around the perimeter, and the tourbillon device is in the centre. The movement is the new automatic LFT VO 12.01 calibre (28,800 vibrations per hour, 62-hour power reserve), designed and manufactured by La Fabrique du Temps Louis Vuitton.
Among the novelties presented by TAG Heuer includes the Carrera Seafarer, which revives the Maison's sailing tradition. The beige opaline dial is embellished with details in tea leaf green and yellow, inspired by a historic Heuer Seafarer model made for Abercrombie & Fitch. At 3 o'clock, the design of the chrono minute counter pays homage to regatta timing, while at 9 o'clock, the counter with a tide indicator, operated by the 'Tide' button at 9 o'clock, shows the time scheduled for the next high or low tide. The 42 mm steel case houses the new IWC-manufactured automatic calibre TH20-04 (28,800 vibrations per hour, 80-hour power reserve). Price: 8,800 euros.
Tiffany & Co.: new limited edition chronograph
Zenith expands the Defy Skyline collection with several new models.
Tiffany & Co., which is participating in LVMH Watch Week for the second time this year, is launching a beautiful chronograph in a 40 mm platinum case. The new Tiffany Timer (priced at $55,000), produced in a limited edition of only 60 pieces, sports a beautiful Tiffany Blue lacquer dial with markers set with baguette-cut diamonds. It is driven by the Zenith El Primero 400 calibre (36,000 vibrations per hour, 50-hour power reserve) customised with the silhouette of a yellow gold bird on the oscillating weight.
Among the new proposals ZenithFinally, we highlight the Defy Skyline Chronograph in black ceramic. First presented in blue ceramic last year, on the occasion of the company's 160th anniversary, in this all-black version it takes on an even bolder character. In black ceramic are both the 42 mm case (water-resistant to 10 atmospheres) and the bracelet. Animating it is the in-house-made El Primero 3600 calibre (36,000 vibrations per hour, 60-hour power reserve, column wheel, silicon escapement), automatic mechanical. Price: 23,400 euro.
