Meccaniche Veloci lands in the UK

Meccaniche Veloci pushes the accelerator on international distribution and makes its debut in the United Kingdom through the collaboration with The Devoy Group Ltd, the agent in charge of developing the brand in the British and Scandinavian markets. The impetus for this new project stems from the news that Meccaniche Veloci has in store for next year and, in particular, the launch of a brand new model. The arrival in the new markets will be an opportunity to present the current production, consisting of the iconic timepieces belonging to the Icon and QuattroValvole collections, characterised by the oversize 49 mm case, whose shape is inspired by engine pistons. "The British market, and Northern Europe in general, has always shown interest in our watches. Over the years we have handled requests individually, today we are ready to tackle those markets in a structured manner. We are happy to work with The Devoy Group as they have many years of experience in sales and marketing in the independent brand sector. I am sure that their great professionalism applied to spreading the values of Meccaniche Veloci in the countries they represent will bring us important results". Commented Cesare Cerrito, CEO of Meccaniche Veloci (pictured). "We believe that the value of our experience has brought us to where we are today, we are enthusiastic about what we do and what we achieve for our brands. We really appreciate Meccaniche Veloci, an iconic brand nurtured by the vision of Cesare Cerrito, and we are very pleased that they have chosen the Devoy Group as their partner for their next adventures," adds Andy Good, Managing Director of the Devoy Group. The Devoy Group team has over 20 years of experience in both sales and marketing for both high-end watch manufacturers and independent brands. Meccaniche Veloci today operates internationally through its e-commerce website and a dealer network of around 25 outlets. The brand, historically very strong in Japan, a market managed by a local distributor, is therefore preparing to write a new chapter in its history.

 

en_GB