As of 1 December, Montblanc has a new general manager for its new watch division, created by the brand's CEO, Jérôme Lambert: he is Davide Cerrato, who has just taken up his post at the Le Locle manufacture. An expert in the watch industry, he began his professional career in marketing functions at the Ferrero and Thompson companies. In 2004, he was appointed director of communications at Panerai, while for the past eight years he has worked at Tudor as vice president of marketing, design and product development.
