Also this year Swatch will take part in the Vogue Fashion's Night Out event, the big fashion party taking place in Milan on 9 September, during which three of the brand's stores will remain open until 11.30 pm. The shops on Via Montenapoleone and Via Vittorio Emanuele, together with the boutique on Via della Spiga, will welcome all those who choose Swatch for their purchases. Doing the honours behind the counter in entertaining sales trials will be a host of very special friends of the House, celebrities from the worlds of television, sport and show business. It will be a unique and unrepeatable occasion, not only to admire the brand new autumn-winter 2010 collection, but also to purchase the Special Pack with the glossy and matt Swatch Colour Codes. A substantial part of the sale value of the watches, 25%, will be donated, as last year, to the Milan City Council's "Adopt a Tree" project, which involves planting one million new trees in the city. The Swatch Colour Codes Special Packaging is on sale for 38 euros. For information: Swatch Group Italy, tel. 02/575971.
