Opsobjects debuts at Bread&Butter in Berlin

Opsobjects will make its debut in Berlin at the Bread&Butter winter event, presenting its watch and jewellery collections to an international audience from 15 to 17 January 2013 . This is a very important "new first time" for the young brand, as the showcase of the Berlin fair will be the springboard for its international development strategy. "The presence at B&B is a great opportunity for us. Through this event we are opening a new window on the world with a focus on the fashion industry of which we feel part. The trade fair in Berlin will be an opportunity to get noticed by new markets and lay the foundations for exporting our product abroad in a structured manner. The idea behind the international expansion project is to propose the distribution model that has been successfully adopted in Italy, which sees a balanced mix of watch/ jewellery shops and multi-brand fashion outlets with medium-high positioning,' said Luca Giglio, Sales Manager of Opsobjects. For the B&B appointment, the company will have a 32 square metre stand (Urban Fashion Area, Hall 2 - stand H4 15.3) where the public will have the opportunity to discover its entire production, starting with watchmaking creations with the OPS!Shake models in the two 40 and 36 millimetre versions and OPS!Sub. The Fashion Jewels collections will be present in their entirety, starting with the iconic OPS!Love line represented by the bracelet, necklace and pendant earrings; OPS!Forever, the "solitaire" ring with a large central zircon; the OPS!Rock collection declined in bracelet, necklace and ring. Also OPS!Beat, a necklace that enhances a large silicone heart with a slender steel chain echoed by earrings in a parure.