The Italian brand Out of Order presents its Metaverse, a virtual space that allows one to immerse oneself in the brand's universe in a decidedly new way.
Out of Order, a lively and dynamic Italian watch brand, takes a bold new leap into the future by presenting its Metaverso. It is an immersive, sensory universe where technology and design meet to create an interactive journey through time, discovering the brand's most authentic soul.
With this new project, the brand does not just present a new digital channel, but wants to create an 'ecosystem' in which its own vision of time comes to life in a virtual dimension. Designed to revolutionise the shopping experience and exploration of the brand, the brand's Metaverse - accessible from desktop and mobile - allows you to immerse yourself in the House universe in a completely new way. Users can browse through the collections, discover exclusive models and enjoy an immersive, innovative and unprecedented experience.
The Out of Order Metaverse: an experience combining community, technology and storytelling
Various activities can be carried out in the Metaverse of the Italian House.
In the digital showroom, users will be able to explore the collections through thematic areas, experience an experiential journey through the brand's DNA, customise their avatar (with account registration; alternatively you can log in as a guest with a default avatar) and interact in real time. In addition, they will be able to learn about and get an exclusive preview of new collection/Special Edition launches and receive dedicated offers and promotional codes. The Metaverse is already accessible by clicking on this link.
"Out of Order was born to break the rules and with the Metaverse 'we also break reality'. We want to offer our audience an experience that goes beyond the product in an environment where Italian design, craftsmanship and innovation come together in a new dimension', said Claudio Della Mora and Riccardo Torrisi, co-founders of the Italian company.
