On Thursday 8 October, Panerai took part in the Milanese event involving the world of luxury, "La Vendemmia 2015" in Via Montenapoleone, now in its sixth edition. The House invited its guests to taste fine Tuscan wines at the Milan boutique, recently reopened and enlarged in a new location with a concept designed by architect and designer Patricia Urquiola.
For the occasion, the new models presented only a few days ago at the Watches & Wonders 2015 show in Hong Kong could be admired in the boutique. Among the novelties were the Radiomir 1940 in steel and red gold, animated by the new hand-wound P.1000 calibre with a three-day power reserve, and the Radiomir 1940 3 Days Automatic steel, the first automatic watch in the collection presented in size 42 mm.
For La Vendemmia 2015, Panerai chose the Tuscan estate Luce della Vite. Michele Drusian, Sales & Marketing Director of Luce della Vite, guided guests through a tasting of Luce 2012, a wine celebrating the estate's 20th anniversary, and Lucente 2013. The tasting was paired with some refined proposals by Chef Vito Mollica of the Four Seasons Hotel in Milan and Florence.
