Philip Watch launches the competition "Your history is our history" that unites its 153 years of history with the 150th anniversary of the Unification of Italy: the idea is to involve all Italians in a choral narration of the history of the country by finding testimonials, fragments of their lives and, in particular, photos and memories linked to the timepieces that have characterised the history of Philip Watch.
From October 3 until November 20, 2011, 24 hours a day, seven days a week, one can connect to the editorial mini-site linked to TGCOM: www.philipwatch.tgcom.mediaset.it and send a photo that tells a story related to the 150th anniversary of the Unification of Italy and to Philip Watch models. Through this important initiative in pure 2.0 style, the brand, with the help of its admirers, will try to reconstruct its rich and colourful history with family anecdotes, stories and photographs linked to the history of Italy and the brand. The operation, lasting 7 weeks, realised in collaboration with Mediaset and Mondadori, will be supported firstly by TGCOM and Mediaset and simultaneously by the channels of IlGiornale.it, the home page of Sportmediaset.it, and all the channels of Donnamoderna.com.
The competition can be entered in three ways: by uploading an image that tells a life story linked to the past; by uploading a photo of an antique Philip Watch watch; and by commenting and voting on the published images.
Philip Watch watches will be up for grabs in a draw including: 3 Wales Lunar Phases for those who will upload images related to their lives marked by time, 10 Sunray Crono for those who will send photos dedicated to a vintage watch of the brand, and finally thirty Philip Watch key rings for those who will participate by voting and commenting on the images they upload on the site.
