The brand Philip Watch has launched a new charity partnership with the Fondazione per la Ricerca sulla Fibrosi Cistica Onlus (FFC), which has been working in the fight against this serious genetic disease since 1996, to mark the launch of its autumn/winter 2010 press campaign. The face of the new press campaign, which will start in September, is the entrepreneur Matteo Marzotto, co-founder and Vice President of the FFC, and also a member of the Board of Directors of the Morellato & Sector Group, to which Philip Watch belongs. The entire remuneration for the testimonial will be donated to the Cystic Fibrosis Research Foundation for the benefit of two new ambitious scientific projects launched for the two-year period 2010/2012.
In the advertising campaign, Matteo Marzotto is immortalised by photographer Giovanni Gastel with the new model, a limited edition of 350 pieces, of the Sunray collection (which turns 10 this year) on his wrist.
"We are delighted to be able to announce this important initiative for Philip Watch, made possible thanks to Matteo Marzotto, Vice Chairman of FFC and a capable entrepreneur, for whom we have deep esteem, and whom we are proud to be able to work alongside in this venture in favour of cystic fibrosis research," said Massimo Carraro, CEO of the Morellato & Sector Group. - said Massimo Carraro, Managing Director of the Morellato & Sector Group - "and we are proud to be able to contribute, together, to several research projects that we hope will be one of the many important small steps that will bring us closer to the long-awaited cure for cystic fibrosis, a serious disease that accounts for 200 new cases every year in Italy alone".
