Piaget presents the new Magic Hour

Piaget presenta il nuovo Magic Hour

It is a real 'prestige' the Magic Hour by Piaget!

Silvan Auroux, Brand Manager Italy and Switzerland, came to visit us personally in Rome to present it to the specialised press. Extremely feminine, this watch, which will be in shops from November, is as if it contained three models in one. Yes, because you can turn and stop the oval case (in white or pink gold, with diamonds on the bezel) in three positions: horizontally, opening a large dial with elongated triangular hour markers; obliquely, creating an unusual and more unconventional shape; vertically, making two large Arabic numerals appear at 12 and 6, in gold and diamonds. Never was a more fitting name for a watch, because the change of case and dial with a simple movement of the hand has something magical in its precious metamorphosis. Sensual, with its black or white satin strap and row of diamonds on the flange (below the crystal), the Magic Hour confirms Piaget's great savoir-faire in making jewellery watches for ladies. The movement, of course, is quartz.

Will the ladies like it? We bet they will!