Richard mille has announced the opening of its first boutique in the UK, in one of London's most exclusive neighbourhoods, Mayfair, internationally renowned for its many designer shops, art galleries and largest concentration of five-star hotels. Equipped with sales areas and a VIP lounge, the interior of the boutique is finished with fine materials such as exotic woods combined with leather and glass. The new 80-square-metre space on 2 levels offers a complete range of products from sports watches to high-performance watches, from new women's collections to limited editions and one-offs. "The opening of this boutique contributes to establishing the brand's global presence, integrating it into such a dynamic and elegant district of London," says Peter Harrison, CEO of Richard Mille EMEA. The London market is very important for Richard Mille's local sales, but it is also important on a global scale. Mayfair will offer a further opportunity to share experiences with the brand, in a luxurious environment where product knowledge and customer service are the excellence". Image credit: Kalory.co.uk.
