Roger Dubuis extends its creativity with the opening of a brand new boutique in the Dubai Mall, the brand's largest to date globally. The avant-garde spirit of the Maison and its expertise in hyper-watchmaking are reflected in an unexpected new boutique concept. Roger Dubuis has few equals in terms of complications, tending to break every watchmaking convention. Thanks to authoritative know-how, the mastery of horological craftsmanship is applied within the integrated Manufacture based in Geneva. These feats in the field of mechanics have enabled the Maison to establish its legitimacy in haute horlogerie, as confirmed by the prestigious certificate of quality awarded by the Hallmark of Geneva. Located on the ground floor of the prestigious Dubai Mall, just a few steps away from the Grand Atrium, the new boutique - which invites you to experience an unmissable shopping sensation - offers an exceptional experience that perfectly represents the principles on which the brand is based. These principles make serial innovator Roger Dubuis a benchmark in offering exceptional experiences and timepieces that meet the expectations of his exclusive tribe, which expects the unexpected. The new boutique invites customers to experience an astounding journey that takes place within its impressive 200 square metres. The unprecedented space is characterised by a fractal wall and an irregularly shaped shop window, from which emerges a watch that seems to float in the air. The Roger Dubuis boutique is complete with a private lounge and an experiential area that is nothing short of incredible. Characterised by dualism and disruptive design, an integral part of the brand's DNA, this private area offers a series of electrifying surprises designed to thrill visitors. The new space, designed to accommodate a select clientele of watch enthusiasts, is destined to provide unique moments for those visiting one of the world's most prestigious shopping centres.
