Roger Dubuis inaugurates in Florence the opening of a new exclusive corner, the second in Italy. It is located inside the Peruzzi family's historic Lunaison, a renowned sales outlet in the heart of the city, specialising in jewellery and watchmaking creations by the most prestigious brands. "Buying one of our watches is a unique experience every time. Every single timepiece brings with it a story and so many aspects to discover that we consider it essential to be able to welcome our customers in a context that conveys the mood and philosophy of the brand in every detail," says Marco Lazzaroni, Brand Director Roger Dubuis. In this corner, the Maison's iconic watch, the Excalibur Double Tourbillon Skeleton, is reproduced in a backlit blow-up to bring all the savoir-faire of the Geneva manufacture to the centre of attention. The setting, the same as in the brand's single-brand boutiques, employs materials such as bronze and wood that offer visitors an atmosphere of comfort and refinement.
