Roger Dubuis and Mr Porter: fruitful collaboration
Mr Porter, the award-winning all-male fashion and style website, is pleased to announce the imminent launch of an exclusive timepiece: the Excalibur Pirelli ICE ZERO™ 2 by Roger Dubuis. Pre-orders are open worldwide by contacting the dedicated team at Personal Shopper Mr Porter starting today. Roger Dubuis is known as a serial innovator, whose free spirit and unbridled creativity, combined with unparalleled determination, give life to exclusive and unpredictable watchmaking creations. The result of a collaboration between Roger Dubuis and Pirelli, this unique timepiece conceals, within its 47 mm diameter DLC titanium case, a double flying tourbillon with a differential and a 52-hour power reserve. The strap is inspired by a brand new Pirelli tread specially created for ice rinks and therefore studded with steel spikes. To complete the purchase experience of this unique timepiece, Roger Dubuis CEO Nicola Andreatta will personally hand over the creation to its owner, who will be able to enjoy an exclusive Lamborghini journey through the Italian Alps marked by driving stretches on ice. Mr Porter and Roger Dubuis had already signed a similar collaboration last October for the launch of an exclusive Excalibur Aventador S; in that case the driving experience and tour of the Manufacture had the Jura mountains as a backdrop. "Today we want to be responsible for our lives and have the choice. We want to live every moment to the full and enjoy the moments of pleasure. We want to fill our senses and our memories through the discovery of rare beauty and extraordinary experiences. Mr Porter and Roger Dubuis open the door to this avant-garde, daring and original lifestyle. Our exclusive watches dare to marry the expressiveness of the contemporary world, and for us, this is the most exciting way to experience hyper watchmaking! said Nicola Andreatta, CEO of Roger Dubuis. "We are thrilled about this new collaboration with Roger Dubuis for the creation of our second exclusive timepiece. The modern approach that this Maison so associated with unique experiences and achievements has with watchmaking will seduce both our international clientele and watch and car enthusiasts. In addition, we are very happy to be able to offer each of the lucky owners a watch delivery from Nicola Andreatta in person, along with the opportunity to experience driving a Lamborghini on ice in the setting of the Italian Alps," added Fiona Firth, Sales Director of Mr Porter.
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