From this year, Rolex will be the exclusive Partner of the International Architecture Exhibition - La Biennale di Venezia, becoming the Official Watch of the world's leading architecture exhibition. The agreement extends to the next three editions of the Biennale, from 2014 to 2018. Committed to the world of architecture, since the 1960s the House has relied on the contribution of renowned architects to design buildings that express the company's own standards of functionality and aesthetics. Moreover, in 2012, the Architecture discipline was included in the Rolex Master and Student philanthropic programme. Arnaud Boetsch, Director of Communications and Image at the Maison, commented: "We are proud to serve as the exclusive Partner of the Architecture Biennale, a testament to the long-standing commitment of the Rolex brand, both through the architecture of the company's buildings and through its support of the work of great architects. Rolex will continue in its dedication to technological and aesthetic innovation, a clear manifestation of the spirit that drives the strategic approach to the creation of our watches."
