Swatch Group in Las Vegas

Swatch Group is returning to participate in a trade fair, after bidding farewell to Baselworld in 2019. Specifically, four of the group's brands will be present at the 2021 edition of Couture Las Vegas, a major show dedicated to fine watchmaking and jewellery held annually at the luxurious Wynn Las Vegas. The event, scheduled from 24 to 26 August, will mark the return of the trade fairs in attendance after being halted due to the current pandemic. The Swiss giant will take part in the event with the Longines, Rado, Tissot and Hamilton brands. "For the first time since 2019, Swatch Group is looking forward to re-engaging with trade shows in presence," said Arnaud Michon, Country Manager Swatch Group USA. "We are confident that Couture is the ideal place to meet our retail partners and present them with new collections from some of our elite brands, and to foster relationships with friends and colleagues in a relaxed and luxurious environment."