TAG Heuer is celebrating 30 years of partnership with McLaren with an exhibition of cars and icons on display at the Geneva Motor Show, March 5-15. The event will allow visitors to deepen their understanding of the partnership between the two companies by telling the story of the link with Formula 1, Rally, Endurance and Formula E, as well as the Carrera Panamericana. The cars will be juxtaposed with images of the Swiss brand's ambassadors over the years: among them, the mentor of all ambassadors, Ayrton Senna, who returns to star in the new #Dontcrackunderpressure campaign of which he was the first interpreter in the 1990s. At the Show, TAG Heuer will unveil a special McLaren red and black edition of the TAG Heuer Formula 1 chronograph, created for the anniversary (it will be officially launched during Baselworld 2015). The two new Carrera chronographs with Calibre 1887 manufacture movement will also be unveiled. In the opening photo a rendering of the TAG Heuer stand at the show.
