TAG Heuer is Main Partner of the Bella Trophy, the most eccentric on the golf circuit. A young and revolutionary pairs trophy, designed to play down the formal sport par excellence. The 'strict' dress code is in fact: 'singular' outfit. The best couple's outfit is the subject of an award ceremony.
The 2017 edition of the Bella Trophy, the fourteenth, took place on 7 and 8 July at the Circolo del Golf in Bogogno (NO): two days of sport, fun, and creativity with the aim of creating the craziest competition in the Italian amateur golf scene.
This year there were two #dontcrackunderpressure trials by TAG Heuer: the special
'Nearest to The Pin' at hole 7 and the 'Longest Drive' at hole 18. In the first the element of difficulty was the location of the hole: starting from the top and 'landing' with a drop. In the second, the element of 'disturbance' was a real DJ set at full volume behind the golfer, in addition to the unusual and noisy presence of supporters - never seen in a Golf Tournament - cheering for and against the athlete. Zero room for concentration. 100% dontcrackunderpressure attitude.
