Idol of dance music, DJ Martin Garrix is the new TAG Heuer ambassador. This was announced on 28 August in Ibiza by Jean-Claude Biver, President of the LVMH Group's Watch Division and CEO of TAG Heuer. Young, talented, eccentric, and with a bubbly personality, the Dutch star boasts more hits and high-profile collaborations than most DJs twice his age. Ranked 4th in DJ Mag's Top 100 Hottest DJs in the World, featured in Billboard's prestigious '21 Under 21' and Forbes' '30 under 30' list, Martin Garrix's career is only just beginning...
IJean-Claude Biver said: 'On the TAG Heuer press release and logo it says: "Swiss Avant Garde since 1860", so it is written in our DNA that we must stay connected to the future and to young people. Today I am very proud that Martin Garrix has become a TAG Heuer ambassador, alongside Cara Delevingne, Cristiano Ronaldo, David Guetta, GEM and Li Yi Feng in Asia. Martin Garrix perfectly reflects the #DontCrackUnderPressure philosophy of TAG Heuer and a generation that will take care of the direction of the luxury market in the future".
