The new elegant answer to the professional models of the crowned house has a name. Indeed, a name and a date: Perpetual 1908, like the year in which the Rolex brand was officially registered in Switzerland.
Hans Wilsdorf
New lacquered dial with multicoloured hands for the Oyster Perpetual, revealing the pop soul of Rolex.
What are the reasons for Rolex's success? The answer always starts with the name and is not as obvious as it sounds.