Presented in 1956, the Oyster Perpetual Day-Date by Rolex has earned over time and "in the field" the nickname of the Presidents' Watch, thanks to the many powerful people of the world who have chosen it.
Oyster
Steel and a grey and black Cerachrom bezel: the Rolex GMT-Master II in an almost monochrome version displays one of its most sober and classic interpretations of the characteristic two-tone bezel.
The Rolex Deepsea amazes in its most precious version in yellow gold. And it sports an unprecedented blue lacquered dial.
The 2023/2024 edition of L'Orologio Yearbook, our annual publication that brings together a selection of 270 models presented during 2023, is available at newsstands and in a digital version on our App.
The new version of the Pelagos FXD, inspired by Tudor watches made for the US Navy, offers a new dial colour and introduces a traditional unidirectional rotating bezel.
The new elegant answer to the professional models of the crowned house has a name. Indeed, a name and a date: Perpetual 1908, like the year in which the Rolex brand was officially registered in Switzerland.
Dissatisfied with the service or too attentive only to negative experiences? Enthusiasts and outlets: a confrontation is urgently needed.
For the first time, Rolex is offering a special edition watch for a non-brand anniversary: the 100th anniversary of the 24 Hours of Le Mans.
New lacquered dial with multicoloured hands for the Oyster Perpetual, revealing the pop soul of Rolex.
Rolex celebrates the 60th anniversary of the Daytona with a revised collection with some important novelties. One above all, the new calibre 4131 and for the first time a visible case back, but only for the platinum version.
The elegant Yacht-Master in the 42 mm version is also available in a luminous yellow gold case. But it does not change the substance of Rolex's nautical watch.
The race to guess the new 2023 Rolex models, which will be launched on 27 March at Watches and Wonders in Geneva, begins.