For 13 years now, Tissot has been the official timekeeper of the MotoGP World Championship, as well as being a partner of Ducati rider Nicky Hayden, to whom it has dedicated a model, the PRS 330 Nicky Hayden Limited Edition, offered in an original box, which has the shape of the American rider's helmet. On the subject of timekeeping in sporting events, it should be noted that Tissot can boast decades of experience. In fact, as Francois Thiebaud, President of the brand, explains: "Tissot has timed some of the world's most important sporting events and is involved in exceptional moments in the lives of many of these extraordinary athletes and their fans." Tissot timed its first sporting event, a ski race in Switzerland, in 1938. Today, thanks to its expertise, innovation and experience, it is involved on a wide scale in modern international sport, including the 18 rounds of the MotoGP World Championship. "MotoGP, at the pinnacle of motorbike racing, provides the ideal platform for Tissot to showcase the many facets of the brand. At the forefront are innovative, industry-leading timing systems, without which sporting events would not be possible. The precision and technology of our timing systems offer organisers, teams, drivers and fans the certainty of results at the highest level of reliability. During his 13 seasons as Official MotoGP Timekeeper, technology has never stopped advancing and Tissot has always been at the forefront of timing systems with MotoGP."