In keeping with a well-established tradition that seesTissot actively involved as timekeeper of the MotoGP and Superbike World Championships, the watch brand participated in the International Motorcycle Exhibition as a partner of EICMA. The brand attended the young riders' races held in the Moto Live arena and awarded prizes to those who stood out for their precision, technique and speed. Many disciplines were awarded a Tissot T-Race Touch watch, including the Supercross European Championship, Eicma International Supermoto as well as the solidarity initiative EICMA FOR Riders4Riders, a non-profit organisation founded in 2010 by riders and two-wheel enthusiasts.
