The Patrizzi & Co Auctioneers, a new auction house specialising in watchmaking, based in Geneva. Founded by Osvaldo Patrizzi, it is based on an absolutely innovative idea in this field: the multi-screen formula, both in the auction room and online. Patrizzi & Co's auction sales will allow the public to follow, on different screens, in the hall, and also online, several auction sessions at the same time. The sessions will run much faster than in classic auction sales. Moreover, having several sessions simultaneously will considerably increase the choice and number of watches presented. Each sale will thus be able to offer up to 1,500 lots per day, compared to the current average of 400-500. In addition, sales will take place with zero buyer commission and a five-year guarantee of authenticity. The first multi-screen sale will take place in Geneva this autumn.
