The use of the web for commercial purposes by watch manufacturers is growing all the time. From a recent conversation with those responsible for the Italian market for the Zenith brand, comes the latest news on the subject. The company, in fact, along the lines of what it called for in the last issue of L'OROLOGIO, in the editorial at the beginning of the magazine, intends to give its customers the opportunity to reserve their timepiece online, for all the models in the collection. The actual purchase can then be finalised at the dealer nearest and most convenient to the customer. In this way, Zenith intends to exploit the visibility of the web to put the end customer, an increasingly attentive user of the Internet, in contact with its worldwide network of shops, without sidelining them, but assisting them in the important task of communication.
