The 2026 edition of Watches and Wonders Geneva, the world's most important watchmaking event, will take place from 14 to 20 April 2026.
Dates have been announced for Watches and Wonders Geneva 2026 is confirmed as the world's biggest watchmaking event and a must-attend event for watch enthusiasts. 14 to 20 April 2026, Thus, Geneva will host the event that brings together the most prestigious international watch brands and over 55,000 visitors from every continent.
The event maintains the winning formula that has made it famous: four days dedicated exclusively to industry professionals, followed by three days open to the public. This format allows both trade professionals to meet the brands, while at the same time enthusiasts can discover the latest in Swiss and international haute horlogerie.
The 2026 edition of the event focuses strongly on innovation and the involvement of the younger generation. The programme includes specific initiatives to bring young people closer to the world of watchmaking, combining tradition and modernity in a unique experience.
The 'In The City' programme, for its part, will transform the centre of Geneva into an open-air stage dedicated to watchmaking. Throughout the week, the city will offer special events, exhibitions and activities that will involve both visitors to the fair and the citizens of Geneva. The brands participating in the 2026 edition and the full programme will be announced soon.
Watches and Wonders Geneva 2025: 60 exhibiting brands
In the 2025 edition, the event was attended by the world's most important watch brands.
With 60 exhibiting brands at this year's edition, Watches and Wonders Geneva is the world's most important showcase for the watch industry. Historical brands such as Rolex, Patek Philippe, brands of the Richemont group, together with Chanel, Hermès and LVMH, ensured a top-class presence. The Geneva event is organised by the Watches and Wonders Geneva Foundation (WWGF).
Created in September 2022 on the initiative of Rolex, Richemont and Patek Philippe, the Watches and Wonders Geneva Foundation (WWGF) is a non-profit foundation based in Geneva. Chanel, Hermès and LVMH are also members of the WWGF Board of Directors.
