IWC is the new Official 'Festival-Time' Partner of the Tribeca Film Festival, now in its twelfth year in spring 2013. The Tribeca Film Festival was founded in New York City in 2002 by Jane Rosenthal and Robert De Niro in the aftermath of the September 11, 2001 attacks on the twin towers of the World Trade Center, with the aim of revitalising the TriBeCa neighbourhood, and, more generally, to contribute to the long-term project of revitalising Lower Manhattan.
George Kern, CEO of IWC, said: "We have been involved in the world of film for many years now and are delighted to be the Official 'Festival-Time' Partner for the Tribeca Film Festival. Interestingly, the worlds of film and Haute Horlogerie have a lot in common: both are based on a long tradition, both have a pioneering spirit and both use their skills and expertise to create new masterpieces."
