On 18 November 2011, the ToyWatch Spa Shareholders' Meeting appointed Matteo Morandi as the company's World CEO and a member of the board of directors: he will take the helm of the group in order to continue the growth and consolidation of the ToyWatch brand on an international level. Morandi began his career in the Richemont Group in charge of marketing for Montblanc in Italy. He then followed the brands Hamilton, Tissot, Omega and Swatch for the Swatch Group in Italy. Subsequently, he was in charge of managing the Oregon Scientific brand first for Italy and then for Europe. Prior to his appointment at ToyWatch, Morandi took over the worldwide management of the Morellato & Sector group.
