Missoni announces a licensing agreement with Timex Group for the conception, development and distribution of a line of watches. Available from autumn 2020 in Missoni boutiques, authorised retailers and online, the watches will combine the precision of a Swiss Made movement with a strictly Made in Italy design, characterised by the unmistakable aesthetic that has made the brand's collections famous, such as the zig-zag motifs, the combinations of textures, materials and colours, the prints and the lettering. "I am particularly proud of the debut of this new line of watches, which adds a new, important element to the mosaic of which the Missoni world is composed. Today more than ever, the watch is a fashion accessory that can distinguish the style of the wearer, showing their taste and personality. We will bring a thread of colour into our customers' time", says Angela Missoni, President and Creative Director of Missoni. "I am certain that Timex Group with its long experience and proven professionalism will be able to enhance the creative resources of Missoni. Together we will realise a great project by seizing the extraordinary opportunity of Timepieces to bring new consumers closer and convey our exclusive message to them."says Michele Norsa Vice President of Missoni and Industrial partner of FSI. "We are thrilled to add an iconic brand such as Missoni to the Timex Group Luxury Division, and look forward to combining our expertise in luxury watchmaking with Missoni's iconic fashion, to provide consumers around the world with a watch collection that expresses the brand's multicoloured aesthetic and idea of contemporary luxury." said Tobias Reiss-Schmidt, President & CEO of Timex Group.
